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February moments in [city] that filled my cup
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February moments in [city] that filled my cup

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Good skin girl healthy habits
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Good skin girl healthy habits

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My AM routine for  skin that behaves
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My AM routine for skin that behaves

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Local self-care spots I recommend in [city]
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Local self-care spots I recommend in [city]

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Winter care staples I swear by
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Winter care staples I swear by

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 [City]  Cold weather → dry skin?
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[City] Cold weather → dry skin?

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 3 Things People Misunderstand About Laser Treatments
Carousel Kay S Bell 2/17/26 Carousel Kay S Bell 2/17/26

3 Things People Misunderstand About Laser Treatments

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 As an Aesthetician in [city] for X years, no one believes me when I tell them this - Part 1
Carousel Kay S Bell 2/14/26 Carousel Kay S Bell 2/14/26

As an Aesthetician in [city] for X years, no one believes me when I tell them this - Part 1

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Lip Care 101  Winter → Spring Edition
Carousel Kay S Bell 2/13/26 Carousel Kay S Bell 2/13/26

Lip Care 101 Winter → Spring Edition

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This is Why Microneedling Belongs on Your Regular Schedule
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This is Why Microneedling Belongs on Your Regular Schedule

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X treatments I do monthly as an aestheticians with x years of experience
Carousel Kay S Bell 2/11/26 Carousel Kay S Bell 2/11/26

X treatments I do monthly as an aestheticians with x years of experience

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 A Love Letter to Your Skin
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A Love Letter to Your Skin

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 What I recommend before date night as an aesthetician
Carousel Kay S Bell 2/8/26 Carousel Kay S Bell 2/8/26

What I recommend before date night as an aesthetician

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Confessions of an Aesthetician - part 1
Carousel Kay S Bell 2/3/26 Carousel Kay S Bell 2/3/26

Confessions of an Aesthetician - part 1

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 February Skin Concerns I See the MOST in [City]
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February Skin Concerns I See the MOST in [City]

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What to book before Valentine’s — and what not to
Carousel Kay S Bell 2/1/26 Carousel Kay S Bell 2/1/26

What to book before Valentine’s — and what not to

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Why your acne  keeps coming back
Carousel Kay S Bell 1/29/26 Carousel Kay S Bell 1/29/26

Why your acne keeps coming back

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My “skin before bed” routine
Carousel Kay S Bell 1/26/26 Carousel Kay S Bell 1/26/26

My “skin before bed” routine

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Things I don’t care about as a [city] aesthetician. 
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Things I don’t care about as a [city] aesthetician. 

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As a [city] aesthetician, my answer to this will always be Yes and YES
Carousel Kay S Bell 1/21/26 Carousel Kay S Bell 1/21/26

As a [city] aesthetician, my answer to this will always be Yes and YES

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View fullsize
View fullsize I recently audited a few hairstylist and nail artist accounts and noticed the same patterns over and over again.

Beautiful work isn’t the problem.

The issue is that many profiles look like portfolios instead of businesses people can connect w
View fullsize What if your Instagram looked like this?

Not just photos of hair.
Not just photos of nails.

But content that helps local clients find you, trust you, and book with you.

Inside The Salon Social, we give hairstylists and nail artists ready to custom
View fullsize Comment AUDIT and I will check out your profile and provide feedback. 

If your reach feels stuck, it might not be the algorithm.

Most salon owners are making one (or more) of these mistakes without realizing it.

The good news? Every one of them is
View fullsize Stories are meant to engage and convert your followers. Try these 10 story prompts this week. 

Want this done for you daily?? Join The Salon Social, separate membership for hairstylists and nail artists. 

Comment SALON to learn more
View fullsize Stay on top of trends without the overwhelm. Join The Salon Social designed for hairstylists and nail artists. 

Get done for you content + daily story ideas and more. 

Stop guessing what to post and what is working. Attract actual local clients usi
View fullsize Your iPhone is enough to film beautiful content. 

The difference is knowing a few simple settings and building the habit of capturing content throughout the day.

Our biggest tip?

Create a B-roll folder on your phone and add clips to it daily.

Hai
View fullsize Comment BOOKED to get free one week of content. 

The reason your Instagram isn’t bringing in bookings might have nothing to do with how often you post.

If I took over a salon Instagram today, this is exactly what I would change first.

A few