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 What I recommend before date night as an aesthetician
Carousel Kay S Bell 2/8/26 Carousel Kay S Bell 2/8/26

What I recommend before date night as an aesthetician

Carousel - What I recommend before date night as an aesthetician

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Valentine’s-ready skin in  7 days
Reel Kay S Bell 2/7/26 Reel Kay S Bell 2/7/26

Valentine’s-ready skin in 7 days

Reel - Valentine’s-ready skin in 7 days

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The person who sent you this wants you to treat yourself
Reel Kay S Bell 2/6/26 Reel Kay S Bell 2/6/26

The person who sent you this wants you to treat yourself

Reel - The person who sent you this wants you to treat yourself

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Winter Favorites as a [city] Aesthetician
Story Kay S Bell 2/4/26 Story Kay S Bell 2/4/26

Winter Favorites as a [city] Aesthetician

Story - Winter Favorites as a [city] Aesthetician

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Confessions of an Aesthetician - part 1
Carousel Kay S Bell 2/3/26 Carousel Kay S Bell 2/3/26

Confessions of an Aesthetician - part 1

Carousel - Confessions of an Aesthetician part 1

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 February Skin Concerns I See the MOST in [City]
Carousel Kay S Bell 2/2/26 Carousel Kay S Bell 2/2/26

February Skin Concerns I See the MOST in [City]

Carousel - February Skin Concerns I See the MOST in [City]

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What to book before Valentine’s — and what not to
Carousel Kay S Bell 2/1/26 Carousel Kay S Bell 2/1/26

What to book before Valentine’s — and what not to

Carousel - What to book before Valentine’s — and what not to

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January Recap
Story Kay S Bell 1/31/26 Story Kay S Bell 1/31/26

January Recap

Story - Lunch breaks as an aesthetician

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What I’d book in February if I were a client.
Reel Kay S Bell 1/30/26 Reel Kay S Bell 1/30/26

What I’d book in February if I were a client.

Reel - What I’d book in February if I were a client.

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Why your acne  keeps coming back
Carousel Kay S Bell 1/29/26 Carousel Kay S Bell 1/29/26

Why your acne keeps coming back

Carousel - Why your acne keeps coming back

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Lunch breaks as an aesthetician
Story Kay S Bell 1/28/26 Story Kay S Bell 1/28/26

Lunch breaks as an aesthetician

Story - Lunch breaks as an aesthetician

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Dear algorithm, please send this to anyone in [city name] chasing good skin
Reel Kay S Bell 1/27/26 Reel Kay S Bell 1/27/26

Dear algorithm, please send this to anyone in [city name] chasing good skin

Reel - Dear algorithm, please send this to anyone in [city name] chasing good skin

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My “skin before bed” routine
Carousel Kay S Bell 1/26/26 Carousel Kay S Bell 1/26/26

My “skin before bed” routine

Carousel - My “skin before bed” routine

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My skincare must-haves as someone who has to survive [city] winter 
Reel Kay S Bell 1/25/26 Reel Kay S Bell 1/25/26

My skincare must-haves as someone who has to survive [city] winter 

Reel - My skincare must-haves as someone who has to survive [city] winter 

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Things I don’t care about as a [city] aesthetician. 
Carousel Kay S Bell 1/24/26 Carousel Kay S Bell 1/24/26

Things I don’t care about as a [city] aesthetician. 

Carousel - Things I don’t care about as a [city] aesthetician. 

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How I nourished my skin as someone who loves to ‘eat-out’
Story Kay S Bell 1/23/26 Story Kay S Bell 1/23/26

How I nourished my skin as someone who loves to ‘eat-out’

Story - How I nourished my skin as someone who loves to ‘eat-out’

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Your reminder to do something luxurious for yourself this week
Reel Kay S Bell 1/22/26 Reel Kay S Bell 1/22/26

Your reminder to do something luxurious for yourself this week

Reel - Your reminder to do something luxurious for yourself this week

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As a [city] aesthetician, my answer to this will always be Yes and YES
Carousel Kay S Bell 1/21/26 Carousel Kay S Bell 1/21/26

As a [city] aesthetician, my answer to this will always be Yes and YES

Carousel - As a [city] aesthetician, my answer to this will always be Yes and YES

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Natural doesn’t mean nothing done... It means done right 
Reel Kay S Bell 1/20/26 Reel Kay S Bell 1/20/26

Natural doesn’t mean nothing done... It means done right 

Reel - Natural doesn’t mean nothing done... It means done right 

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 If I could pick one treatment for the rest of my life, it’d be [name] and here’s why
Reel Kay S Bell 1/19/26 Reel Kay S Bell 1/19/26

If I could pick one treatment for the rest of my life, it’d be [name] and here’s why

Reel - If I could pick one treatment for the rest of my life, it’d be [name] and here’s why

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View fullsize I recently audited a few hairstylist and nail artist accounts and noticed the same patterns over and over again.

Beautiful work isn’t the problem.

The issue is that many profiles look like portfolios instead of businesses people can connect w
View fullsize What if your Instagram looked like this?

Not just photos of hair.
Not just photos of nails.

But content that helps local clients find you, trust you, and book with you.

Inside The Salon Social, we give hairstylists and nail artists ready to custom
View fullsize Comment AUDIT and I will check out your profile and provide feedback. 

If your reach feels stuck, it might not be the algorithm.

Most salon owners are making one (or more) of these mistakes without realizing it.

The good news? Every one of them is
View fullsize Stories are meant to engage and convert your followers. Try these 10 story prompts this week. 

Want this done for you daily?? Join The Salon Social, separate membership for hairstylists and nail artists. 

Comment SALON to learn more
View fullsize Stay on top of trends without the overwhelm. Join The Salon Social designed for hairstylists and nail artists. 

Get done for you content + daily story ideas and more. 

Stop guessing what to post and what is working. Attract actual local clients usi
View fullsize Your iPhone is enough to film beautiful content. 

The difference is knowing a few simple settings and building the habit of capturing content throughout the day.

Our biggest tip?

Create a B-roll folder on your phone and add clips to it daily.

Hai
View fullsize Comment BOOKED to get free one week of content. 

The reason your Instagram isn’t bringing in bookings might have nothing to do with how often you post.

If I took over a salon Instagram today, this is exactly what I would change first.

A few